Before we get into that, it is important to define what digital marketing is. Digital marketing is the process of advertising and selling products or services online using one or more marketing channels such as search engines, social media, and PPC advertising. With digital marketing, you can find an audience that is interested in your product, connect with it, and grow it into customers. The most important types of digital marketing are search engine marketing, content marketing, PPC advertising, social media marketing, and email marketing.

How to Learn Digital Marketing

To become an effective digital marketing consultant, you need to develop the skills needed to work with all online marketing technologies. In addition, you need to get the information you need to be able to put it together to get the best result. It is hard work that requires a lot of patience and patience but the good news is that you do not have to go to college or study to become a digital marketing expert. You do not even have to spend time searching for Google to get the resources to read. We have done our research and compiled a list of the best resources (almost all for free), you can follow and build your skills for the comfort of your home.

To learn digital marketing, you need to become an expert in the following areas:

1: Search Engine Marketing
2: Content Marketing
3: Inbound Marketing
4: Social Media Marketing
5: Email Marketing
6: Digital Marketing Analytics Tools

SEO is the process of improving your website to rank higher in live search engine results. SEO is important for online advertising because it can drive more targeted traffic to your website. It is a slow process compared to Paid Ads but can produce better results over time
If you are a beginner of digital marketing, it is important to understand that SEO is not a fixed discipline but it is constantly changing. Google reportedly made more than 255 changes to its standard algorithm each year. This means that if you want to pursue SEO Career, you need to monitor the SEO industry to get changes and optimize your digital marketing campaigns accordingly. The following resources are a good place to monitor the SEO industry for changes

PPC Marketing

Pay Per Click marketing or paid search advertising (PSA) is another part of search engine marketing. With Pay-Per-Click Ads, you can reach your targeted customers faster than SEO but pay every time someone clicks on your ads. Currently, the main PPC network is Google Ads, which allows you to show your ads on Google search results, Google sites (like Gmail and YouTube), and participating websites in Google AdSense.
Learning PPC is not difficult, you can go through various online courses (see below) and become a Certified PPC expert in a few months. Obtaining a certificate alone does not make you a digital marketing expert. You need to work with PPC campaign managers and get the necessary information that works. At the end of the day, your role as a digital marketing expert is to integrate PPC results with other channels (like SEO or Social Media Marketing) and bring the best possible result to your customers. The following resources are free and can teach you everything you need to know about PPC:

Content Marketing

Every digital marketing campaign is based on content. Whether it’s SEO, social media marketing, or email marketing, you need content to reach and engage with your target audience on different channels. Content marketing is the process of identifying, creating, and promoting the right kind of content to the right audience. To be a good content marketer, you need to have good writing skills, SEO copying skills, and analytics skills. The resources below will help you get started on content marketing:

Inbound Marketing

Earlier in this post, I mentioned that a good digital retailer should be able to use different online marketing strategies together for the best results. That’s exactly what internal marketing is all about. The role of internal marketing is to coordinate the activities of all other digital marketing campaigns to provide amazing user experience. The ultimate goal is to have a strong process for attracting new customers, working with them, gaining their trust, and gaining their satisfaction. Companies that can do this are more likely to grow their customer base faster than companies that run individual campaigns. Your job as a digital marketing manager is to make sure that all digital marketing campaigns have the same goals. To learn more about internal marketing, visit the resources below:

Social Media Marketing

I think everyone agrees that today it is hard to imagine a world without Facebook or Twitter. Social media networks dominate our lives and our digital marketing strategy. Since the goal of digital marketing is to connect with your potential customers on their favorite channels, a new type of marketing was born and this is social media marketing. Social media marketing is what the term implies which is marketing on various social networks for the purpose of gaining and engaging with your customers. Facebook is the most widely used network with more than 3 million active users per month. A good place to start learning social media is to follow the online courses of Facebook. They will teach you everything you need to know about Facebook Paid Campaigns. Once you feel comfortable with running social media platforms on Facebook, you can improve your skills by learning more about Pinterest, LinkedIn, and Twitter marketing.

Email Marketing

Email marketing is not dead. Beyond that you can think of, email is still one of the most effective ways of turning visitors into existing customers and customers into repeat customers. In order to launch successful email marketing campaigns, you need to know your audience first otherwise your emails will end up in your users' spam folder. You can think of email marketing as the final piece of a digital marketing puzzle. While all other marketing strategies focus on gaining new customers, email marketing is about closing an agreement. To get started with email marketing you must first decide which tool to use and learn how to use it.

Digital Marketing Analytics Tools

One of the skills that each digital marketing expert should develop is analytical skills. Remember that the role of a digital marketing manager is not to learn how to run SEO or social media campaigns (that is the job of an SEO expert or social media marketing manager), but to know how to process all the processes to work for the same goals. To do that, you need to learn to use various data analysis tools like Google Analytics and Google Search Console. Data reporting tools like Google Data Studio and digital marketing tools like SEMRUSH.

Online Marketing Learning Tips

I am sure you have now realized that learning digital marketing is not an easy task. It takes a lot of study and practice hours to learn how each method works and how to put it together to get the best results. The good news is that you can use the resources above to learn digital marketing at home and for Free. All you need to do is give them an outlet and the support they need to keep going. To make the process easier for you, follow the tips below:

Start with SEO. Many of the concepts used by PPC, content marketing, and social media marketing are based on SEO principles. Building your SEO skills first will make it easier to learn Rest.

Practice, Practice, Practice Online marketing is not a theory but a very effective one. Once you have guided the theory behind the strategy, try to apply it in practice. Monitor the results, improve and learn from your mistakes.

Get a Certificate. As you progress toward your studies, try to get a certificate. It’s a great way to showcase your expertise. In the above resources, you will find links to online courses that provide certification upon completion.

Work with experienced Digital marketers. Aim to work under the supervision of experienced digital advertisers. They can make the transition from theory to practice easier and you can learn a few tips and tricks that are not written in any books or lessons.

Start your digital marketing blog. Having your own marketing blog will help you apply what you have learned and prove your expertise. Also, when you start writing about digital marketing, you can check how well you know the topic or not.

Never Stop Learning. Digital marketing is an ever-changing industry and learning is endless. It is your job as a digital marketing expert to keep abreast of the latest developments and keep your customers informed