Digital marketing , often known as online marketing, is the promotion of brands through the internet and other means of digital communication in order to engage with potential clients. As a marketing channel, this covers not only email, social media, and web-based advertising, but also text and multimedia messaging. In simple words, it refers to marketing initiatives that display on a computer, phone, tablet, or other device in practice.

Types of Digital Marketing

There are various types of digital marketing Following are the same

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing
• Sponsored Content
• Search Engine Marketing (SEM)
• Instant Messaging Marketing

The term content marketing refers to the creation and promotion of content assets in order to increase brand exposure, traffic, lead generation, and customer acquisition. The following are some of the channels that can be used in your content marketing strategy:
• Blog posts
• EBooks and whitepapers
• Info graphics
• Audio or visual content

Social Media Marketing

Social media marketing is used in social media to promote your brand and content in order to raise brand awareness, drive traffic, and generate leads for your company. You can utilise the following channels for social media marketing:
• Facebook
• Twitter
• LinkedIn
• Instagram
Digital Marketing platforms will be used by many marketers to develop a viral campaign. A viral marketing strategy involves collaborating with a well-known content producer or participating in a popular trend that is currently resonating with a large audience. The goal is to develop something worth sharing in thehopes that it will spread naturally through social media platforms.

Pay per click (PPC)

Digital Marketing is a strategy of increasing website traffic by paying a publisher each time your ad is clicked. Google Ads is one of the most common types of PPC. It allows you to pay for top spots on Google's search engine results pages by paying "per click" for the links you place. PPC can also be used in the following channels:
• Paid ads on Facebook
• Twitter Ads campaigns
• Sponsored Messages on LinkedIn
• google Ads Campaigns

Affiliate Marketing

This is an example of the relatively recent influencer marketing trend. Using influencers to create a campaign can be a very effective type of affiliate marketing. Finding the perfect content creators for your digital campaign will help you take it to the next level.Using influencers to create a campaign may be a very successful type of affiliate marketing. Finding the perfect content creators for your digital campaign will help you take it to the next level

Native Advertising

It refers to advertisements that are typically content-driven and seem alongside non-paid content on a platform. An example for the same is Sponsored posts on Buzz Feed, however many people also see social media advertising to be "native" — for instance, Facebook and Instagram advertising.

Marketing Automation

The software that automates your core marketing processes is known as marketing automation. Many marketing teams can automate processes that would otherwise be completed by hand, such as:
• Email newsletters
• Social media post scheduling
• Lead-nurturing workflows
• Campaign tracking and reporting

Email Marketing

Email marketing is a method for businesses to communicate with their customers.Email is frequently used to promote information, offers, and events, as well as send customers to a company's website.
• Blog subscription newsletters are one sort of email you may send in an email marketing campaign.
• Sending follow-up emails to people who downloaded something from your website.
• Welcome emails to customers.
• Holiday promotions for members of loyalty Programmers.
• Emails with tips or other similar series for client nurturing.

Online PR

Digital Marketing method of getting online coverage via the digital publications, blogs, and other content-based websites. It is like traditional public relations, however it's done online. Following channels can be used to make the most of PR efforts:
• Social media outreach to reporters
• Engaging online reviews of your business
• Engaging comments on your personal website or blog

Inbound Marketing

Inbound marketing is a marketing strategy that involves attracting, engaging, and delighting customers throughout the buyer's journey.Every digital marketing method listed above can be used as part of an inbound marketing strategy to create a customer experience that works with, not against, the consumer.
Here are some classic inbound marketing vs. traditional marketing examples:
• Pop-up ads vs. blogging
• Commercial advertising vs. video marketing
• Email spam vs. email contact lists

Sponsored Content

Under this, an individual make a payment to another firm to create and promote your brand or service in some way via sponsored content. Influencer marketing is a prominent form of this type. Under this, some particular brand funds an influencer in its industry in order to make him/her produce posts/videos linked to the company on social media. A blog post or article written to emphasize a topic, service, or brand is another example of sponsored content.

Search Engine Marketing (SEM)

The two most popular and excellent methods for promoting your company and getting prospective leads are Paid advertising and SEO. One can use sponsored adverts on search engines and use search engine marketing to improve website traffic. These paid adverts appear at the top of search engine results pages and provide immediate visibility

Instant Messaging Marketing

Marketing your items via messaging platforms is a quick way to reach out to potential customers, even if they haven't given you their phone number. One can inform their customers about flash specials, new products, or order status updates via this method. In addition, this is a quick option for customers to contact customer support in case of query. One can send messages directly to a mobile phone via platforms like Facebook Messenger or WhatsApp

Why pursue digital Marketing Course?

Nowadays, everything is becoming more digital. Whether small or large, all kind of Companies are concentrating on establishing a strong online presence. To cope up with the same, such companies are employing digital marketers to achieve their organizational goals. Following are some other reasons to learn this skill:
• High Demand for Digital Marketers - According to a research by Marketing Hiring Trends, 69 percent of organizations want to hire more marketers.
• Excellent Prospects for Growth
• Start Your Own Business (or promote an Existing One) - If you completely master digital marketing abilities, you can start your own internet business.
• Get Skilled in updated technology

How to do Digital Marketing?

• Establish your objectives.
• Determine who you want to reach.
• Keep some amount for each digital channel.
• Maintain balance of paid and free online strategies.
• Produce interesting material.
• Make your digital assets mobile-friendly.
• Perform a keyword search.

How HIH can help you?

Being one of the best digital marketing training institutes in Delhi , our foremost vision has always been to offer premier class services to each and every student and to become the leaders in education and training industry by consistently delighting our clients with customized value-added services. Our experienced trainers who have great expertise in their field of online digital marketing are extremely committed in helping you achieve your dreams of securing a job in big MNCs. We make each and every individual specialized in digital field by giving them knowledge on various aspects of digital marketing. Following are the reasons why you must believe HIH is the best Digital Marketing training institute for you:
• Customized Course Curriculum – One thing which makes us different from others is our customized courses, which are designed as per each student’s requirement whether beginner, intermediary or advanced, the course curriculum can be modified accordingly. In addition, we are known as the best digital marketing course provider in Delhi government.
• Personalized Attention – Being the best digital marketing company, our topmost priority is to make sure that each and every student gets personalized attention so that every individual can have their queries resolved.

• Flexible timings – As we are one of the best digital marketing services provider, we are aware of the fact that our clients are involved in some or the other activities and have a hectic schedule, we have flexible timings so that there is no chance of missing the session. Also,

• Weekly Evaluation tests - In order to check on which aspect our trainers need to work on, we conduct weekly evaluation tests that not only measures the level of the students but also provides a clue on how much you practice is more required for the student to get the desired knowledge.

• Online/Offline Batches – We provide best digital marketing coaching PAN India and have clients internationally as well, due to which we provide top notch offline and online batches. So, you can just sit at their comfortable place and take classes from our certified experts.

What you will learn on course completion?

• Build an online business from the ground up
• Earn money as an affiliate marketer simultaneously to other full time employment
• Become a digital marketing expert
• WFH as a freelance marketer